MENUMENU
Dometersinance Balance: Using the Limited Decision Rule
A company would not develop an additional product off output that have negative marginal revenue. And you may, if the creation of an extra equipment has some pricing, a strong won’t create the additional device if it provides no marginal revenue. Due to the fact a dominance corporation will normally work where marginal revenue was confident, we see again that it’ll are employed in the newest elastic range of their demand curve.
Profit-maximizing behavior is obviously in accordance with the limited choice code: More systems of a good is going to be lead provided this new limited revenue away from an extra tool exceeds this new marginal costs. The fresh new enhancing solution occurs in which marginal revenue means limited cost. Of course, enterprises attempt to maximize economic finances, and you may prices are counted regarding the economic feeling of chance cost.
Profile 10.5 “The fresh Dominance Services” reveals a consult bend and you may a connected marginal revenue contour against a monopoly corporation. The fresh marginal cost curve feels as though people we derived earlier; they drops along side listing of production where in fact the enterprise enjoy increasing marginal output, next increases since the agency experiences diminishing marginal output.
The monopoly firm maximizes profit by producing an output Qm at point G, where the marginal revenue and marginal cost curves intersect. It sells this output at price Pm.
To determine the profit-maximizing output, we note the quantity at which the firm’s marginal revenue and marginal cost curves intersect (Qm in Figure 10.5 “The Monopoly Solution”). We read up from Qm to the demand curve to find the price Pm at which the firm can sell Qm units per period. The profit-maximizing price and output are given by point E on the demand curve.
A monopoly firm’s profit per unit is the difference between price and average total cost. Total profit equals profit per unit times the quantity produced. mPmEF.
Once we have determined the monopoly firm’s price and output, we can determine its economic profit by adding the firm’s average total cost curve to the graph showing demand, marginal revenue, and marginal cost, as shown in Figure 10.6 “Computing Monopoly Profit”. The average total cost (ATC) at an output of Qm units is ATCm. The firm’s profit per unit is thus Pm – ATCm. Total profit is found by multiplying the firm’s output, Qm, by profit per unit, so total profit equals Qm(Pm – ATCm)-the area of the shaded rectangle in Figure 10.6 “Computing Monopoly Profit”.
As female seeking female Figure 10.5 “The Monopoly Solution” shows, once the monopoly firm decides on the number of units of output that will maximize profit, the price at which it can sell that many units is found by “reading off” the demand curve the price associated with that many units. If it tries to sell Qm units of output for more than Pm, some of its output will go unsold. The monopoly firm can set its price, but is restricted to price and output combinations that lie on its demand curve. It cannot just “charge whatever it wants.” And if it charges “all the market will bear,” it will sell either 0 or, at most, 1 unit of output.
Đăng nhập
Đăng ký
SEARCH
Chưa có bình luận. Sao bạn không là người đầu tiên bình luận nhỉ?